Start Here · Foundational Essay
Why I Coined Machine Relations
The buyer moved inside the machine. Machine Relations is the category I coined for the kind of media strategy AI systems trust enough to cite.
Jaxon Parrott
CEO & Founder, AuthorityTech · Category creator of Machine Relations
I build systems that make companies visible to AI. Founded AuthorityTech at 22 on a credit card — the world's first AI-native Machine Relations agency. Coined Machine Relations — the discipline of convincing AI engines to cite and recommend your brand. Rebuilt the entire operating system from scratch after teaching myself to code.
Writing
All →How to Get Cited in ChatGPT Answers: Why Earned Media Beats Content Tweaks
Getting cited in ChatGPT answers requires earned media placements in sources ChatGPT already trusts, then content structured for extraction. GEO improvements help, but they work best after your brand has external proof in the citation pool.
How to Get Featured in Forbes for AI Visibility in 2026
Getting featured in Forbes for AI visibility in 2026 means earning the kind of coverage AI systems can retrieve, trust, and cite, not buying logo prestige. For founders, the win is not the placement itself. The win is whether that placement improves citation probability across ChatGPT, Perplexity, Google AI Overviews, and other answer engines.
Why Wire Services and Medium Dominate AI Citations in 2026
The publications getting cited most by AI search engines in 2026 are not the ones most founders expect. In AuthorityTech's latest publication index, PR Newswire ranks first and Medium ranks second by 30 day citation volume, ahead of TechCrunch, Forbes, and Reuters. That changes how founders should think about authority, distribution, and earned media.
Why Publication Prestige Is Losing to Machine Distribution in AI Search
Publication prestige is losing to machine distribution in AI search because AI engines cite the sources they encounter most often in retrievable, structured formats, not the publications founders historically admired most. AuthorityTech's April 15, 2026 publication index shows PR Newswire and Medium far ahead of prestige outlets like Forbes, Fortune, and Reuters in AI citation volume.
Why PR Newswire and Medium Are Winning AI Citations in 2026
PR Newswire and Medium are winning AI citations in 2026 because AI engines keep reaching for pages that are easy to retrieve, already trusted, and published on domains with massive distribution gravity. For founders, that means your citation strategy is now a publication strategy, not just a content strategy.