Start Here · Foundational Essay
Why I Coined Machine Relations
The buyer moved inside the machine. Machine Relations is the category I coined for the kind of media strategy AI systems trust enough to cite.
Jaxon Parrott
CEO & Founder, AuthorityTech · Category creator of Machine Relations
I build systems that make companies visible to AI. Founded AuthorityTech at 22 on a credit card — the world's first AI-native earned media agency. Coined Machine Relations — the discipline of convincing AI engines to cite and recommend your brand. Rebuilt the entire operating system from scratch after teaching myself to code.
Writing
All →The Industry Is Inventing New Acronyms Every Quarter Because It Doesn't Have the Architecture That Names the Whole Shift
Fractl's new research shows 84% of marketers recognize GEO, but hiring managers are posting 11,001 AISO jobs. The naming chaos isn't confusion-it's proof the industry needs a parent category. Machine Relations already contains all of them.
AI Engines Are Citing Digital Journal as Often as TechCrunch. Most Founders Don't Even Track It.
TechCrunch and Digital Journal tied at 25 and 23 AI citations this month. One is on every founder's wishlist. The other is invisible to most media strategies. That gap is arbitrage.
Earned Distribution Is Now Provably the Fastest Path to AI Visibility. And Most Brands Still Think It's a Branding Play.
New research proves earned media distribution produces a 239% lift in AI citations. The same founders spending on SEO and paid ads are ignoring the only channel with controlled proof.
AI Engines Are Citing AI-Generated Spam Sites More Than TechCrunch. And They Have No Idea.
AIJourn, an AI-generated press release farm, earned 92 AI citations in 30 days - 3.7x more than TechCrunch. AI engines can't tell the difference between real journalism and synthetic spam. Here's what this means for brand visibility.
Google Is Citing Itself. 1 in 5 AI Mode Citations Now Route Back to Google.
Google AI Mode self-citations jumped from 7% to 21% in nine months. The citation mechanism that made earned media valuable is being captured.